Sampled from 4 of WISO Internet Security's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#143C6C accent
#111111 text
Mit der Safari-Erweiterung von WISO Internet Security schützt du dich direkt in deinem Browser vor schädlichen Webseiten, unsicheren Online-Shops und störender Werbung. Deine Hauptfunktionen im Überblick ************************************* +Sicheres Surfen (Browsing Protection): Die App blockiert proaktiv den Zugriff auf gefährliche Webseiten und schützt dich vor Online-Bedrohungen. +Sicherheitsbewertungen in Suchergebnissen: Schon vor deinem Klick siehst du direkt in den Suchergebnissen praktische Sicherheitssymbole. +Banking-Schutz: Überprüfe die Echtheit von Banking-Webseiten, bevor du deine sensiblen Daten eingibst. +Shopping-Schutz: Nutze die Online-Shop-Bewertung auf einer Skala von 1 (unsicher) bis 5 (absolut vertrauenswürdig) für deinen nächsten Einkauf. +Integrierter Ad-Blocker: Blende störende Werbeanzeigen auf den von dir besuchten Webseiten aus und genieße ein schnellere…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are WISO Internet Security's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WISO Internet Security runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #143C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.