Sampled from 6 of Walkiva: Steps Made Smarter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04746C bg
#278780
#FCCC5C accent
#FFFFFF text
Make Every Step Count with Walkiva Walkiva turns everyday walking into visible progress and motivating daily achievements. Track your steps, complete walking goals, build consistent habits, and see how every bit of movement adds up. Whether you are walking outdoors, getting steps indoors, taking a quick break, or working toward a daily target, Walkiva helps you choose a walking plan that fits the moment. WALK, TRACK, AND MAKE PROGRESS Every step moves you closer to your daily goal. Walkiva keeps your progress clear and easy to follow, giving you more motivation to stay active throughout the day. No complicated setup. Simply open Walkiva, check your progress, choose a goal, and start moving. SMART DAILY WALKING SUGGESTIONS Walkiva combines your current step progress, time of day, local weather, air quality, UV conditions, and how you feel to recommend a suitable way to walk. Some…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Walkiva: Steps Made Smarter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Walkiva: Steps Made Smarter runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04746C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCCC5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.