Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of KK New Mum – Baby Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#CC5C44 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
KK New Mum helps you keep track of your baby's days, from newborn to 6 years. • One-tap feed log: breast, bottle, formula and solids. Forgot the timer? Enter "from" and "to" and the app works out the minutes. • Next-feed suggestion based on age and weight. • Reminders on your phone: next feed, vaccines tomorrow, a bag of milk about to expire. • Pumping: time each side, log left and right, manage stored milk in the fridge and freezer. • Sleep, wet and dirty nappies: see at a glance whether today is on track. • WHO growth charts to 6 years; vaccine schedules for Australia (NIP), Vietnam and China. • Day-by-day baby diary with photos and keepsake cards for one month, 100 days and birthdays. • A one-page report to take to check-ups. • Twins or siblings? Add another baby and switch from the top bar. • Family notes: mum and dad share one account on two phones, and the other phone gets a ping…
App details
What you can learn from KK New Mum – Baby Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are KK New Mum – Baby Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: KK New Mum – Baby Tracker runs a light set with one background colour (#FCF4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC5C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.