Sampled from 3 of 购惠生活's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#84BCD4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
购惠生活,一站式实惠购物生活平台。汇聚家居日用、服饰穿搭、美食零食、数码好物等全品类商品,甄选高性价比好物,让日常消费更省心。 核心功能: ・海量好物精选,品类齐全,满足家庭日常购物需求 ・平台优惠活动,轻松选购实惠商品 ・订单物流实时查看,购物流程简单顺畅 ・完善售后保障,安心购物体验 购惠生活,用心打造实惠便捷的线上购物,美好生活轻松购。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are 购惠生活's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 购惠生活 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84BCD4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.