Sampled from 5 of Rogers Wholesale's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#04A4FC accent
#111111 text
Say hello to the new Rogers Wholesale Foods app — everything you love about Rogers, now in one place, right in your pocket. Never miss a thing. Our team keeps you updated with all the latest products and bargains as soon as they land, so you're always first in line for a great deal. Join Rogers Live, our direct line from the warehouse floor to you. Get real-time updates on new stock and limited-availability deals the moment they drop, because when it comes to a bargain like this, being first matters. Getting started is quick and easy. Sign up in seconds, no lengthy forms just a few taps and you're in. And we're not stopping there. We're constantly improving the app based on what you tell us, so if you've got an idea, we want to hear it. Send your thoughts to social@rogerswholesalefoods.co.uk and help shape the future of Rogers. Continued use of GPS running in the background can d…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Rogers Wholesale's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Rogers Wholesale runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ECF4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04A4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.