Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Crafly's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC6C44 accent
#111111 text
Screenshots
Icon palette
About this app
Crafly is a studio for handmade work. It turns an idea into a craft project you can plan, follow through, finish, and improve. Start with the reason you are making something: name, inspiration, reference photos, difficulty, and a date you are aiming for. Then build the rest of the bench around it—fabric and supplies, tools, measurements, stages, and the small steps inside each stage. While you make, Crafly stays with the work: • Time a stage and see where the hours actually went • Check off steps, add notes, and keep measurements next to the stage they belong to • Capture progress photos and short voice notes at the bench • Mark what you used, so the next make does not start from memory When a piece is finished, it does not disappear into a camera roll. Gallery keeps a fingerprint of the make, a replay of how it came together, and a clear way to start the next edition with the same mate…
App details
What you can learn from Crafly
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Crafly's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Crafly runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC6C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.