Sampled from 3 of VivaNest's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#74B4AC bg
#669E97
#144C44 accent
#111111 text
VivaNest is a home for reptile and invertebrate keepers — one app to follow other keepers, ask the questions you can't find answers to, and restock the gear your enclosure actually needs. HOME • Browse by animal: lizards, snakes, turtles, spiders, insects and amphibians • Keeper Topics and Starter Kits to help new keepers get set up • Promo picks and recommended community posts on the front page COMMUNITY • Boards for Experience, Pet Photos, Products and Help • Filter by species so gecko questions don't get buried under snake threads • Post photos of your vivarium, ask a husbandry question, or answer one • Like and comment on the threads you care about • Browse everything as a guest — sign in only when you want to interact • Posts and comments are moderated; cruelty, illegal wildlife trade, harassment and scam content are blocked • Report a post or comment, or block a user, any time —…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are VivaNest's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VivaNest runs a light set with one background colour (#74B4AC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #144C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.