Sampled from 4 of 麻辣湯ものがたり(マーラータン)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#747474 bg
#878787
#FCD494 accent
#FFFFFF text
のれん一枚の小さな麻辣湯(マーラータン)屋さんが、あなたのお店です。 棚に具材を並べると、お客さんが好きな具をすくって、席でおいしそうに食べていきます。 売上で机や部屋を足していけば、2階まで客席が埋まる人気店に。 春雨、チンゲン菜、豆腐、きのこ、魚だんご、牛肉、白菜、うずら卵、エビ、ラム肉。 お店が育つと、カニだんごや湯葉、白きくらげ、ブンモジャも棚に並びます。 ■■ 何十人もの団体を、迎えきれるか ■■ ・「団体様のご予約が入りました」の知らせが届いたら、準備のはじまり ・席を空け、棚に具を詰めて、到着を待つ ・1階も2階も、団体のお客さんで埋まっていく ・全員を迎えきったら、ダイヤと星5の口コミがまとめて届く ・2階専用の片付け係を雇えば、席が空くのも速くなる ■■ 星2の口コミを、星5に書き直してもらう ■■ ・低い星の口コミには「待ち時間が長い」などの本音が書いてある ・店員を速くする、席を足す、内装をそろえるなど、店の工夫で応える ・応えられたら、その人がまた来て星5に書き直してくれる ・声に応えるほど、…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are 麻辣湯ものがたり(マーラータン)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 麻辣湯ものがたり(マーラータン) runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #747474) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCD494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.