Screenshot style breakdown
Sampled from 4 of Cold Stone's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04ACE4 accent
#111111 text
Screenshots
Icon palette
About this app
The Cold Stone Creamery® app lets you order our made-fresh Ice Cream in a Creation™, Shake or Cake and have it ready for pickup at your favorite store or delivered right to your door! Sign in to your My Cold Stone Rewards account and you can save favorite orders, earn points and redeem rewards! ABOUT MY COLD STONE CLUB REWARDS + Earn 1 point for every $1 + Receive a $5 Reward with every 50 points + Enjoy a Buy One, Get One FREE on your birthday FEATURES + Order ahead and pick up at the store + Or, get your order delivered right to your door + Easily re-order with favorites and recent orders + Enjoy The Ultimate Ice Cream Experience® in app with unlimited customizations
App details
What you can learn from Cold Stone
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Cold Stone's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cold Stone runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04ACE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.