Sampled from 6 of PURE: Open-Minded Dating App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC04FC bg
#FC27FC
#DC4C2C accent
#FFFFFF text
PURE is a dating app for curious people to show up in their most playful version of themselves. It’s a space to be honest with your intentions and clear in your boundaries. Connect with like-minded community to create and explore new exciting experiences in a safe and supportive space. Let your imagination go wild and get ready for amazing dates! * HOW PURE WORKS? Everything starts with Personal Ads. To see other people in the feed, you need to post your Ad. Write what kind of experience you are looking for and find someone who would share the same experience with you. Be creative and original with your ads, that's always appealing. * IN PURE ALL BORDERS ARE OPEN Paris, New-York or London? You can check any city worldwide and meet people from PURE community from around the globe. * WHAT HAPPENS IN PURE STAYS IN PURE Photos self-destruct right after being seen, and in case someone…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are PURE: Open-Minded Dating App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PURE: Open-Minded Dating App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FC04FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DC4C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.