Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Emergency Plus's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#8C0404 bg
#9C2727
#F46424 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Save the app that could save your life – Emergency Plus. In an emergency, time and location accuracy are critical. By downloading the ‘Emergency +’ app, you’ll equip yourself with a powerful tool that will help you call Triple Zero (000) quickly, and allow you to accurately communicate your location to emergency call-takers. ‘Emergency +’ is a national app developed by Australia’s emergency services and their government industry partners, helping people to call the right number at the right time, anywhere in Australia. Emergency + also includes SES and Police Assistance Line numbers as options, so non-emergency calls are made to the most appropriate number. When calling Triple Zero (000), remember to stay focused, stay relevant and stay on the line. Before you call ask yourself: * Is someone seriously injured or in need of urgent medical help? * Is your life or property being th…
App details
What you can learn from Emergency Plus
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Emergency Plus's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Emergency Plus runs a dark set with one background colour (#8C0404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F46424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.