Screenshot style breakdown
Sampled from 4 of Slice - Order Local Pizza's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCCC34 bg
#DDB32D
#DC342C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
All your favorite local pizzerias in one easy App Slice makes it easy to order from your favorite neighborhood pizzeria. Order delivery or takeout, customize your pizza exactly how you like it and track your order from the oven to you. Earn free pizza with Slice Rewards Slice is your pizza loyalty app. Earn 1 Pizza Point for every $15 spent, and get a free large cheese pizza at 8 points. Build your perfect pizza Extra cheese? Half pepperoni, half pineapple? Easily build a custom pizza and save it to reorder in just one tap. Add drinks, sides, desserts, and more Round out your order with wings, mozzarella sticks, salads, pasta, and other favorites offered by your local pizzeria. Choose delivery or pickup Get pizza delivered to your door or place a pickup order for takeout. Slice shows you clear delivery time and order details, so you always know what to expect. Track your pizza del…
App details
What you can learn from Slice - Order Local Pizza
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Slice - Order Local Pizza's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Slice - Order Local Pizza runs a light set where the background shifts from screenshot to screenshot (first shot #FCCC34) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DC342C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.