Screenshot style breakdown
Sampled from 3 of EWG's Healthy Living's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C3C3C bg
#3B5757
#64AC5C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Wondering what's really in your food, skincare and cleaning products? EWG's Healthy Living gives you instant, science-backed safety ratings. Scan any product for free. Built on 30+ years of independent research from EWG scientists, our app is the only one that covers more than 200,000 rated products across cosmetics, food and household cleaners. Why get the Healthy Living App? - Scan & Search Instantly: Barcode-scan any product or search by name to get a simple 1–10 safety score (1 = best). - Science-Backed Ratings: Built on EWG's independent research — not algorithms alone. - All-in-One: Combines our most trusted resources in one app: Skin Deep® for cosmetics, our Guides to Sunscreens and Healthy Cleaning, and our Food Scores database. - Find Safer Alternatives: Compare products and discover better-rated options for your family and pets. - Built on Trust: Independent and nonprofit. …
App details
What you can learn from EWG's Healthy Living
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are EWG's Healthy Living's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: EWG's Healthy Living runs a dark set where the background shifts from screenshot to screenshot (first shot #1C3C3C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #64AC5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.