Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Dan Murphy's's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14341C bg
#34503B
#F4D42C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Instantly discover almost 70 years of drinks expertise with the Dan Murphy's App, with access to 20,000+ wines, beers, spirits and more across the Dan Murphy's range. ALL THE FAVOURITES With a new look shopping experience. PAY YOUR WAY In-app checkout is now easier than ever, with Credit Card, Paypal and Apple Pay available. DISCOVER Browse through our products and offers. SHOP YOUR WAY Set your preference to Pick up or Delivery. DO MORE WITH YOUR CAMERA Your new essential companion for an enhanced shopping experience at Dan Murphy’s stores. Use AI and augmented reality to help you choose, compare and learn about products. MY DAN'S MEMBERSHIP Access your membership card regardless of Internet connectivity. EXPRESS CHECKOUT Checkout is as easy as 1, 2, 3. TRACK YOUR ORDER Get real time tracking to your door on 'Delivery Now' and 'Just Say When' orders (select locations only). …
App details
What you can learn from Dan Murphy's
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Dan Murphy's's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dan Murphy's runs a dark set with one background colour (#14341C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4D42C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.