Sampled from 6 of Financeit: Consumer Financing's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#242434 bg
#424250
#7C4C3C accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 5.3 words on average (longest 8).
Offer your customers easy and affordable financing options for their next big purchase at your business. Financeit lets your customers pay for their home improvement, vehicle or retail purchase in monthly, bi-weekly or weekly payments. You get paid the full purchase amount and we collect payments directly from the customer. Plus, Financeit is FREE to use! Merchant partners can use the Financeit app to: • Create a monthly, bi-weekly or weekly payment quote for your customer and share it with them by email or text message • Start an application with your customer on the spot or invite them to apply privately, on their own device • Scan and upload any required documents instantly with your smartphone or tablet camera • Sign documents electronically • Access helpful learning & resources materials to learn about how Financeit can help you increase your sales • Change account, profile and …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Financeit: Consumer Financing's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Financeit: Consumer Financing runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #242434) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C4C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.