Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Indigo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#9C6494 accent
#111111 text
- #1Indigo
- #2The Books You Love, All In / One Place
- #3Hardcover men we See fou or | 3 formats available Choose store
- #4GO DEEPER Find Your Next Great Read
- #5Find a store x Q Search by postal code or city, province
- #6FIND IT FASTER Scan & Discover Instantly
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 8 words on average (longest 12).
Screenshots
Icon palette
About this app
Discover inspiring products and experiences with the all-new Indigo App. SHOP * Shop our entire assortment of books, gifts and music anytime, anywhere. * Ship your order to an address or to any of our stores. SEARCH * Search over 7 million products to find exactly what you’re looking for. * Discover something new from our broad assortment of items and wide range of categories. * Use the barcode scanner to view item details and easily add to your Cart or Wish List. WISH LISTS * Create, manage, and share your Wish Lists to keep track of gift ideas for friends, family. YOUR ACCOUNT * Access your plum® rewards to view your points balance. * View your order history and track your orders. * Manage your account, update your shipping address or billing information, and more. PROMOTIONS & INDIGO EVENTS * Never miss a thing. Receive notifications on our latest offers, promotions and events…
App details
What you can learn from Indigo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Indigo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Indigo runs a light set with one background colour (#FCF4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C6494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.