Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of McAfee: Stay Secure & Private's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#74042C bg
#872749
#D41464 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
McAfee Security offers all-in-one online protection to safeguard your privacy, identity, and devices. Introducing McAfee Scam Detector — Know which texts and emails are real or fake. All-in-one protection to help you stay a step ahead of scammers and online threats. Includes scam detection, personal info removal from risky sites, identity monitoring, VPN, award-winning protection for all your devices, and more. Shield your smartphones, tablets, Macs, and PCs, with bank-grade VPN encryption, dark web monitoring for leaked personal data, and advanced online privacy features. Stay protected and private with McAfee, the most trusted name in online and mobile security. MCAFEE SECURITY FEATURES: SCAM DETECTOR ▪ Text scam protection filters risky messages and lets you block harmful sites if clicked ▪ Identify risky emails before opening them with explanations to help you avoid future s…
App details
What you can learn from McAfee: Stay Secure & Private
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are McAfee: Stay Secure & Private's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: McAfee: Stay Secure & Private runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #74042C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D41464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.