Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Vitality UK's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECF4 bg
#CFCFD6
#449C94 accent
#111111 text
Screenshots
Icon palette
About this app
Get connected to Vitality and track your progress towards Active Rewards on the go. Link your Apple Health and/or an activity tracker to the Vitality Member App to start earning points towards rewards, from a handcrafted drink with Caffè Nero to cinema tickets with ODEON or Vue, on us. The Vitality Member App allows you to: * Track Vitality Programme progress * Provide an overview of the products you have with Vitality * Track progress towards your Active Rewards including Caffè Nero and ODEON/Vue * Link multiple devices to track activity including Apple Health, Garmin, Polar, Withings and Fitbit * Track your Vitality status * Browse the other partner benefits available to you * Access to support areas for device linking * View articles from the latest magazine Collecting your activity data If you link Apple Health to the Vitality Member App, step data will be automatically sent t…
App details
What you can learn from Vitality UK
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Vitality UK's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vitality UK runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ECECF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #449C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.