Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of GoodSAM Responder's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#B41C1C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The GoodSAM Responder App is a professional deployment system used by Emergency Services around the world and the National Health Service in the UK. GoodSAM provides a range of solutions connecting those with specific skill sets to those in need, for example: - GoodSAM Cardiac: This system is used by ambulance services to alert those trained in resuscitation (e.g. off duty paramedics, nurses, doctors, police and fire staff) to those nearby who are likely to be in cardiac arrest. This system has saved many lives around the world. - GoodSAM Volunteer Response: GoodSAM is a platform used by the NHS and 3rd sector organisation such as the Royal Voluntary Service and British Red Cross to deploy volunteers to those in need. At the current time this is coordinating the 750,000 NHS Volunteers to help those isolated in the Coronavirus crisis. - GoodSAM Pro: This is a profes…
App details
What you can learn from GoodSAM Responder
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are GoodSAM Responder's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GoodSAM Responder runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B41C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.