Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Stepz - Step & Calorie Counter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#44C42C bg
#3BAC26
#FCAC4C accent
#111111 text
Screenshots
Icon palette
About this app
Stepz is a convenient step counter app that leverages the clever Apple Motion Coprocessor which collects your motion data automatically in the background while saving battery life. This simple pedometer app has been specifically developed for the iPhone and Apple Watch. Do you move enough throughout the day? Learn more about your daily activity and get fit by reaching your step goal! To provide you with a complete overview of your fitness progress, Stepz can import all your past steps from the Apple Health app. Stepz respects your privacy: all your personal fitness data is stored internally on your device and never shared via a network connection without your explicit consent. * Featured by Apple on the App Store Home Page under Best New Apps in 22 countries (April 2015) * * FEATURES * - Full Apple Health integration - Automatically records your steps - Very accurate and no GPS needed …
App details
What you can learn from Stepz - Step & Calorie Counter
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Stepz - Step & Calorie Counter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Stepz - Step & Calorie Counter runs a light set with one background colour (#44C42C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCAC4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.