Sampled from 5 of Cl@ve's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D44404 accent
#111111 text
Cl@ve es un sistema para identificarse electrónicamente en las relaciones con las Administraciones Públicas. Si no está registrado en Cl@ve, podrá registrarse desde esta APP. Si está registrado en Cl@ve, podrá activar este dispositivo con su DNI/NIE mediante un SMS o con su certificado electrónico. Una vez activado, desde esta APP podrá confirmar las peticiones de autenticación con Cl@ve Móvil y acceder al PIN de Cl@ve PIN que solicite al acceder a un trámite. También permite acceder a las gestiones del sistema Cl@ve. Puede acceder a más información sobre el sistema Cl@ve en https://www.clave.gob.es/ Puede acceder a la declaración de accesibilidad en la propia APP y en https://sede.agenciatributaria.gob.es/Sede/accesibilidadAppClave.shtml
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Cl@ve's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cl@ve runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D44404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.