Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of Google Docs's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#948C5C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Create, edit, and collaborate on online documents with the Google Docs app. Work together in real time • Share documents with your team • Edit, comment, and add action items in real time Create anywhere, anytime—even offline • Capture spontaneous ideas on the fly • Get things done, even on the go, with offline mode • Save time and add polish with easy-to-use templates Edit and share multiple file types • Open a variety of files, including Microsoft Word files, right in Google Docs • Frictionless collaboration, no matter which application your teammates use • Convert and export files seamlessly Google Docs is part of Google Workspace: where teams of any size can chat, create, and collaborate. Google Workspace paid subscribers have access to additional Google Docs features, including: Use Gemini in Docs to quickly draft and edit content • Draft outlines, blog posts, briefs, and more …
App details
What you can learn from Google Docs
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Google Docs's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Google Docs runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #948C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.