Sampled from 5 of HID Mobile Access's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3474CC bg
#5087D3
#1C4464 accent
#FFFFFF text
HID Mobile Access® merges security with convenience by enabling a smartphone or other mobile device to securely open a door or gate. If you would like to start using HID Mobile Access® in your organization please visit http://www.hidglobal.com/services/mobile-access to learn more about the service and compatible readers. The App will only be useful to you once your organization has been setup with compatible readers and your security administrator can issue Mobile IDs. To improve the door opening experience, we detect readers when the app is not open. Location Services is used exclusively for this purpose.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are HID Mobile Access's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HID Mobile Access runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #3474CC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C4464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.