Sampled from 6 of シャトレーゼ公式アプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5C2C14 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 1 headline, 2 words on average (longest 2), mostly ALL CAPS.
ケーキ、洋菓子、和菓子、アイス、およそ400種類のお菓子をお届けしている「シャトレーゼ」の公式アプリがリニューアル。 さらに、便利で使いやすくなりました! 「YATSUDOKI」のキャンペーン情報についてもお届けします。 ----------------------------------- シャトレーゼ公式アプリのご紹介 ----------------------------------- ■ポイントカード(カシポ) シャトレーゼ専用のポイントカード(カシポ)をアプリの中に。 店頭でバーコードを表示して、100円で1ポイント貯まり、1ポイント1円からお値引でご利用いただけます。ポイントカード(カシポ)は、「YATSUDOKI」および「シャトレーゼ」共通でご利用いただけます。 ■WEB予約・店舗受け取り 人気のギフトやデコレーションケーキもアプリでWEB予約・店頭受け取りがスムーズにご利用いただけます。 ■アプリ限定クーポン お得にお買い物いただけるクーポンを随時配信します。 ■プッシュ通知 新商品情報やお得なお知らせをプッシュ通知にていち早くお届けします。 ■店舗検索 現在位置から全国の店舗をらくら…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are シャトレーゼ公式アプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: シャトレーゼ公式アプリ runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C2C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.