Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of MyBell's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#044C94 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The award-winning MyBell app lets you manage all of your Bell services any time, anywhere, from the moment you order them. • View your Mobility usage. • Change your TV programming. • Add a travel option. • Upgrade your device. • Manage your Mobility rate plan, add-ons, and data. • View and pay your bill, and set up pre-authorized payments. • Activate a Mobility line • Get instant access to Bell’s 5G network • Shop for all your Bell services • Change your Internet package and run a speed test. • Get support from anywhere in the app. Take advantage of advanced self-serve tools to do more while saving time: • Use our step-by-step guide to install your new Internet, TV or Home phone services yourself. • Manage your appointment with your Bell technician. • Use our Virtual Repair tool to detect and fix issues with your Internet, TV or Home phone services. Plus, take advantage of pers…
App details
What you can learn from MyBell
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are MyBell's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyBell runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #044C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.