Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of WestJet's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C3C3C bg
#3B5757
#047C7C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The WestJet app is your new favourite travel companion! WestJet launched in 1996 with three aircraft, 250 employees and five destinations, growing over the years to more than 14,000 employees, 200 aircraft, and flying 25 million guests a year to over 100 destinations in 25 countries. The WestJet app is what you need, when you need it. Check in on the go. Easily access electronic boarding passes and itineraries. Receive helpful notifications. With the WestJet app, it’s all in the palm of your hand. Every flight is entertaining. Streaming in the clouds is a dream. The WestJet app lets you access WestJet Connect, our in-flight entertainment platform. You’ll enjoy free access to a huge selection of popular movies, TV shows, and music stations. Plus, our dark design reduces light from the screen, providing a better experience for you and those around you. Where will you go ne…
App details
What you can learn from WestJet
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are WestJet's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WestJet runs a dark set with one background colour (#1C3C3C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #047C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.