Sampled from 6 of etisalat UAE's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C142C bg
#3B3449
#E40C04 accent
#FFFFFF text
The official etisalat UAE app. Everything etisalat, right in your pocket. Manage your mobile, home internet, devices and more from one simple app. Recharge in seconds, pay bills, unlock deals you won't find anywhere else, and get help around the clock. No queues, no store visits. WHY YOU'LL LOVE IT • One app for all your accounts. Switch between mobile, home and family lines instantly • App-exclusive prices and offers • Free eSIM activation with UAE PASS or facial recognition, all digital • Fast & free delivery • Live chat support, 24/7 day or night MOBILE PLANS Postpaid: Get exclusive app-only savings on Freedom plans. Enjoy unlimited data, international minutes and a STARZPLAY subscription included. Choose a physical SIM or go instant with eSIM. Prepaid: Buy a plan and get a free SIM. Earn bonus credit every time you recharge. Ready to upgrade? Move from prepaid to postp…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are etisalat UAE's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: etisalat UAE runs a dark set with one background colour (#1C142C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E40C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.