Sampled from 5 of Skip's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCB4AC bg
#DD9E97
#A4A404 accent
#111111 text
Skip is the secret to skipping long queues in your favourite cafes. Never wait for your coffee and food again. Pre-order and pay for food and drinks with Skip and you can get on with your day. Simply select your drink and food items, or search for nearby venues and look through their menus, customise your order (1 sugar, no onion, etc), set your pick up time, confirm payment and Skip the queue! Forget your wallet? No cash on you? No worries, Skip lets you grab food and drink cash free with secure in-app payment. Skip also takes care of your cafe loyalty cards and automatically redeems your hard-earned loyalty freebies. Please note, Skip venues are currently active within Australia only.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Skip's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Skip runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCB4AC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A4A404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.