Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of 올리브영's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#34D404 bg
#2DBA03
#FC6C6C accent
#111111 text
Screenshots
Icon palette
About this app
건강한 아름다움을 제안하는 라이프스타일 플랫폼 올리브영입니다. 더 쉽고 편리해진 올리브영 APP에서 건강한 아름다움과 일상 속의 새로움을 즐겨보세요! ※ 올리브영앱 서비스 접근 권한 안내 [필수적 접근 권한] - 사용하지 않음 [선택적 접근 권한] - 올리브영은 고객님께 보다 나은 서비스를 제공하기 위해 기기의 다양한 기능을 활용하고 있습니다. ① 사진 : 고객센터 문의, 리뷰 등록시 이미지 첨부(1:1문의, 상품평등록) ② 카메라 : 바코드 스캔, 고객센터 문의, 리뷰 등록시 이미지 첨부(1:1문의, 상품평등록) ③ 알림 : 푸시 알림 수신 ④ 위치 : 주변 매장 조회 ⑤ 연락처 : 선물하기 연락처 선택 * 서비스 제공에 접근권한이 필요한 경우 동의를 받고 있으며, 거부하셔도 기본 서비스 이용에 아무런 제한이 없습니다. :D 고객센터 연락처 : 1577-4887
App details
What you can learn from 올리브영
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are 올리브영's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 올리브영 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #34D404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC6C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.