Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of I am - Daily Affirmations's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECDCD4 bg
#CFC1BA
#745C44 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
How many negative thoughts have been endlessly repeating in your mind? Daily affirmations help rewire our brains, build self-esteem, and change negative thought patterns. Empower yourself by verbally affirming your dreams and ambitions. Choose from many daily intentions and set reminders to be delivered throughout the day. Positive affirmations help make major shifts in your mindset, and they also serve as prompts and daily reminders about what you’re truly capable of, ensuring every day is an amazing day An affirmation is a simple but powerful statement that helps to strengthen the connection between your conscious and unconscious mind. The more you strengthen this connection, the more resilient you’ll be when you experience difficult or challenging circumstances. As Buddha wisely said: you become what you believe. And the best way to strengthen your resilience is to practice affirm…
App details
What you can learn from I am - Daily Affirmations
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are I am - Daily Affirmations's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: I am - Daily Affirmations runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ECDCD4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #745C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.