Sampled from 5 of Allianz MyHealth's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C84CC bg
#3B95D3
#042C7C accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 6.6 words on average (longest 9), 60% speak to "you".
Do you have International health insurance with Allianz? or Overseas Student Health Cover with Allianz Care for your time in Australia? If so, this free app is for you. MyHealth digital services have been designed to make your life easier. Always on the go? No problem. Manage your claims as well as your health at the touch of a button. Anytime, always on, you can: - access your digital membership card, - submit or check the status of your medical claim, - check your benefits and explore your cover, - consult the Health Assistant to help you manage your health and wellness* *This feature may not be available to some members depending on the cover selection.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Allianz MyHealth's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Allianz MyHealth runs a dark set with one background colour (#1C84CC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #042C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.