Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of FamilySearch Tree's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#84C4D4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Curious about your family history? Add branches to your family tree with FamilySearch Tree, the world’s largest online family tree. FamilySearch Tree makes it easy and convenient to discover and document your own branches of the world’s family tree while preserving family memories, such as photos, written stories, and audio recordings. Harness the power of a worldwide, crowd-sourced pedigree to discover your family story. As you add information, FamilySearch will start searching for your family members while looking at historical records like birth and death certificates. Share information that others might not know, and add sources to confirm correct information. Update information and records easily so that everyone has accurate information. Browse your family tree branches, and see portraits of relatives you’ve never seen before. Discover facts, documents, stories, photos, and reco…
App details
What you can learn from FamilySearch Tree
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are FamilySearch Tree's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FamilySearch Tree runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84C4D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.