Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Kappahl's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECDC bg
#DDCFC1
#047CB4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Ladda ner vår app! Du får erbjudanden och inspiration med senaste modet direkt i mobilen. Registrerar du dig som medlem alternativt loggar in som medlem får du dessutom spännande medlemsförmåner och exklusiva erbjudanden. Samtidigt har du klubbkort och bonus lättillgängliga. Medlemskapet är helt kostnadsfritt. Som medlem i Kappahl Club får du poäng på alla dina köp hos Kappahl. I appen ser du dina aktuella poäng och får din bonus. Första gången du laddar ner och registrerar dig som medlem via appen får du dessutom 1000 poäng som välkomstgåva! Appen kan användas i Sverige. Kom ihåg att tacka ja till pushmeddelanden för att inte gå miste om spännande nyheter och fina erbjudanden. - Inspireras och shoppa det senaste modet - Se alla dina unika medlemserbjudanden på ett ställe - Klubbkort och exklusiva erbjudanden alltid lätt tillgängliga - Se aktuella poäng och få din bon…
App details
What you can learn from Kappahl
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Kappahl's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kappahl runs a light set with one background colour (#FCECDC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #047CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.