Screenshot style breakdown
Sampled from 5 of Dragon Con's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#940CA4 bg
#A22EB0
#4C0454 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Dragon Con is the largest multimedia, popular culture convention focusing on science fiction and fantasy, gaming, comics, literature, art, music and film in the known universe! Held every Labor Day weekend in Atlanta, GA, Dragon Con boasts close to 40 fan-based tracks, a film festival, Atlanta's largest parade throughout downtown, an art show, comics, pop art exhibits and displays, nightly concerts and parties, bands and DJs, tons of costume contests, over a hundred dealers and exhibitors, and almost 5000 hours of panels, workshops, games and gaming of every flavor.
App details
What you can learn from Dragon Con
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Dragon Con's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dragon Con runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #940CA4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C0454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.