Sampled from 6 of Wellobe's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8414EC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Nå din drömvikt med Wellobe! Du får kaloriberäknade recept, en loggbok som hjälper dig hålla koll på vad du äter och flera träningsprogram med bland annat Mårten Nylén och Leila Söderholm. Få en hälsosammare livsstil med oss: - Tusentals kalori- och näringsberäknade recept. - En loggbok där du enkelt registrerar vad du äter och dricker. - Information om daglig aktivitet, så som steg, automatiskt via Apple Hälsa och träningsprogram. Wellobe utvecklades 2003 i samarbete med Karolinska Institutet. Sedan starten har vi hjälpt över en halv miljon medlemmar att gå ner i vikt och få en hälsosammare livsstil. För att kunna logga in i vår app måste du ha ett aktivt medlemskap i Wellobe. Bli medlem i Wellobe Betalningen debiteras ditt iTunes-konto. Din prenumeration förnyas automatiskt med 3 nya månader om du inte säger upp den senast 24 timmar innan prenumerationsperioden löper ut. Du kan än…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Wellobe's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Wellobe runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8414EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.