Sampled from 1 of BM Exito's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#A4B4BC bg
#909EA5
#4464A4 accent
#111111 text
BM Exito används av kommuner och entreprenörer för att kalla ut personal på olika typer av uppdrag. Appen tar emot uppdrag från en kontorsapplikationstjänst som tillhandahålls av BM System. Uppdragen kan t.ex. handla om att snöröja och halkbekämpa vägar. Om man väljer att tacka ja till uppdraget anger man sedan när man påbörjar och när man slutför uppdraget. Från kontorsapplikationen kan man i realtid följa hur långt de olika uppdragen har hunnit. BM Exito använder push-notifieringar för att uppmärksamma användaren på att nya uppdrag mottagits då appen inte är aktiv.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 1 screenshots above are BM Exito's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BM Exito runs a light set with one background colour (#A4B4BC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4464A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.