Sampled from 6 of Microsoft SwiftKey AI Keyboard's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C6CEC bg
#6580EE
#9CACF4 accent
#FFFFFF text
Microsoft SwiftKey is the intelligent keyboard that learns your writing style, so you can type faster. Microsoft SwiftKey is always learning and adapting to match your unique way of typing - including your slang, nicknames and emojis. That means autocorrect that actually works and helpful predictions, so you can get your point across fast, without errors. Customise your keyboard to match your style, with dozens of themes to choose from. Send emojis, GIFs and more to your friends – Microsoft SwiftKey even learns your favourite emoji. Let Microsoft SwiftKey help you text faster with Artificial Intelligence, swipe-to-type and more! Download today. TYPE LESS, DO MORE Intelligent Keyboard - Microsoft SwiftKey learns from you, including your word choice, emoji usage and more - Swipe typing or tap-to-type, whichever you prefer - Toolbar: the expandable menu filled with quick shortcuts
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Microsoft SwiftKey AI Keyboard's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Microsoft SwiftKey AI Keyboard runs a dark set with one background colour (#4C6CEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CACF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.