Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Marco Polo - Video Messenger's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#0474E4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Marco Polo is the video chat app that brings you closer to the people who matter most without asking you to compromise on trust. ONE VIDEO IS WORTH A THOUSAND TEXTS Communicate face-to-face in a private, ad-free space with no interruptions or intrusions. This award-winning video chat app isn’t social media. There are no “likes” or comparisons, and there are no tricks to keep you on the app for longer than you wish. SIMPLE, CONVENIENT, ANYTIME CONNECTION Send a video. Get one back. Talk one-on-one or in groups. Continue the conversation on your own schedule. YOU DON’T HAVE TO COMPROMISE ON TRUST Our purpose? To help people feel close. To fulfill it, Marco Polo does things differently. We monetize responsibly. The Marco Polo Plus subscription plan allows us to make money in a way that’s true to our purpose – no ads, no selling your data – while maintaining a free service for the maj…
App details
What you can learn from Marco Polo - Video Messenger
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Marco Polo - Video Messenger's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Marco Polo - Video Messenger runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0474E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.