Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of lululemon's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#8C8C7C bg
#9C9C8E
#E4B484 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Browse and shop for lululemon gear from anywhere! Be ready for all your sweaty pursuits with technical athletic clothing and accessories for running, cross-training, and yoga. Get the gear: • Shop instantly. Our app is built from the ground up to feel as snappy as your personal bests. • You’ll find high-quality photos of products taken from every angle and a zoom-in feature that lets you nerd out hard on every technical detail. • Inventory-check your local store and find out right from your phone if your size and color are in stock. • Favorites: So many products to love, so little time! Add products to your Favorites list so you can easily come back to them later. • eGift Cards: Buy electronic gift cards for your family and friends through the app and send them directly to their email. • Store Locator: Find store hours and locations right on your phone. • Pay with ApplePay Co…
App details
What you can learn from lululemon
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are lululemon's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: lululemon runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #8C8C7C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E4B484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.