Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of McDonald's's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCBC0C bg
#DDA50A
#5C4C24 accent
#111111 text
Screenshots
Icon palette
About this app
Get the app now for Mobile Order & Pay, MyMcDonald’s Rewards, app exclusive deals, McDelivery, bonus offers and other features to make the most of your visit to the Golden Arches. Mobile Order & Pay Get your favorites fast with Mobile Order & Pay. Place your order and select your pickup option and the crew will prep while you’re on the way. Excludes Drive Thru. MyMcDonald’s Rewards Join MyMcDonald’s Rewards in the app to start earning points on every purchase and redeem for FREE McDonald’s and more rewards.* $1 = 100 points. App exclusive deals Get exclusive deals on your McDonald’s favorites in the app with Mobile Order & Pay* for convenient Drive Thru or Curbside pickup. McDelivery Now get your favorites delivered, earn points and track your order from the store to your door, all with McDelivery in the app. Save your favorites No pickles? No problem. Customize and save your favor…
App details
What you can learn from McDonald's
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are McDonald's's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: McDonald's runs a light set with one background colour (#FCBC0C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C4C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.