Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Calgary Public Library's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F4F474 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Calgary Public Library’s mobile app makes it quick and easy to access the Library on your iOS device! Search and browse for titles, download eBooks, create reading lists, manage your account and get the information you need. Features: - Browse bestsellers, new arrivals and items on order - Quickly search the catalogue, with filters to zero-in on what you want - Check a title’s availability and map the locations where it’s checked in - Find and download eBooks and audiobooks - Place and manage holds - Renew items - Check branch hours, and locations - Keep track of items on your “For Later” list - Use your digital library card barcode to check out items at your library - Use your device’s camera to scan the barcode on any item and search for available copies at the Library
App details
What you can learn from Calgary Public Library
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Calgary Public Library's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Calgary Public Library runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4F474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.