Sampled from 6 of WHOOP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C0C14 bg
#2E2E34
#148C84 accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 14.3 words on average (longest 17), 50% speak to "you".
WHOOP is the leading wearable that turns comprehensive health insights into daily action. By capturing dozens of data points every second, WHOOP delivers personalized Sleep, Strain, Recovery, Stress, and health insights—24/7. WHOOP uses those insights to provide coaching based on your body’s unique physiology and recommends everything from when to go to bed to new daily behaviors that will help you reach your goals. If you’re new to WHOOP, you can try both the wearable and app free for 1 month. Terms and conditions apply. WHOOP is screenless, so all your data lives in the WHOOP app—for a distraction-free focus on your health. The WHOOP app requires a WHOOP wearable. How it works: Healthspan*: A powerful way to quantify your age and slow your Pace of Aging. Backed by leading longevity research, it pinpoints the daily habits that impact your long-term health. Sleep: WHOOP helps you u…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are WHOOP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WHOOP runs a dark set with one background colour (#0C0C14) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #148C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.