Sampled from 5 of Visual Support's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4D4D4 bg
#BABABA
#7C543C accent
#111111 text
Reading the caption text from the screenshots in your browser…
The Visual Support App allows support agents, experts and claim professionals to see what you see, either by leveraging the back camera of your IOS device or by sharing your screen. To use this application you must be invited via SMS or start the interaction from a webpage. To start the visual interaction you have to download the application and go back to the SMS or webpage to connect the session. During the interaction you can leverage advanced capabilities as: - HD Audio - Video frame rate auto adapt - Screen sharing and co-browsing - Live remote pointer - 2 ways drawing and annotations - Pause video, photos and picture saving - Session recording The app does not allow the remote agent to access any data stored on your device.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Visual Support's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Visual Support runs a light set with one background colour (#D4D4D4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C543C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.