Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Joe Fresh's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC4414 bg
#FC5E34
#F4BC9C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Shop the Joe Fresh clothing you love at fresh prices in a quick and easy way with the Joe Fresh app. Just like your favourite Joe Fresh store and online at joefresh.com, you can shop new arrivals, get inspired by the latest trends and access new sales and exclusive promotions. Browse all the Joe Fresh styles you love, including dresses, sleep and active wear, swimwear, kids and baby clothing, mens, extended sizes, clearance, and sale. - Free shipping on all orders of $50 CDN or more - Free returns in-store, $8 returns online - Faster and easier than ever to shop on-the-go or at home using your iPad or iPhone - Quick and easy login and checkout - Sign up for our newsletter to be the first to know about new arrivals, deals and online exclusive offers - View your order history. Sign in to review previous orders and track the delivery status of orders in-progress - Us…
App details
What you can learn from Joe Fresh
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Joe Fresh's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Joe Fresh runs a dark set with one background colour (#FC4414) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4BC9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.