Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of myGov's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04B4E4 bg
#039EC8
#6CCCEC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Official Australian Government myGov app to use myGov on your mobile. The myGov app makes dealing with government simple and easy. You can use this app to: • securely sign in to myGov on your mobile with a myGov app PIN, Touch ID or Face ID • easily view and manage your myGov Inbox messages • quickly access your services • store some government digital cards and certificates in the digital wallet. You need a myGov account to set up the app. If you don’t have an account, create one on the myGov site, go to my.gov.au To find out more go to my.gov.au/app myGov is not the same as myID (formerly myGovID). myID is the Australian Government’s Digital Identity app. For more information about myID go to myid.gov.au
App details
What you can learn from myGov
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are myGov's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: myGov runs a light set where the background shifts from screenshot to screenshot (first shot #04B4E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6CCCEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.