Sampled from 4 of タカシマヤアプリ - Takashimaya's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#D40404 accent
#111111 text
Reading the caption text from the screenshots in your browser…
【4つの嬉しい機能】 ■ポイントがたまる!つかえる! アプリでタカシマヤデジタルポイントがたまります。デジタルポイントの利用登録で100ポイントプレゼント!ポイント利用や残高確認がアプリ一つで簡単にできます。 ■アプリ限定クーポンが盛りだくさん! ポイントアップクーポンやバースデークーポンなど店頭やオンラインストアで使えるクーポンをお届け!毎日のお買物をさらにお得に楽しめます。 ■人気商品の抽選販売やキャンペーンも充実! 高島屋ならではの人気商品や入手困難な希少商品をアプリ会員限定で抽選販売。更にアプリ会員限定キャンペーンも充実。アプリから簡単に応募できます。 ■お気に入り店舗を登録して、もっと便利に! 普段ご利用する店舗をお気に入り店舗に登録すると、お気に入り店舗の旬な情報やクーポンが届きます。催情報や予約メニューも簡単に確認できます。 【注意事項】 ・ジェイアール名古屋タカシマヤ、いよてつ高島屋は本アプリの対象外店舗です。 ・アプリのご利用には、会員登録またはログインが必要になります。 下記のサイ…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are タカシマヤアプリ - Takashimaya's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: タカシマヤアプリ - Takashimaya runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D40404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.