Sampled from 5 of NurseGrid Nurse Shift Calendar's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECFC bg
#CFCFDD
#D46484 accent
#111111 text
Organize. Connect. Reflect - and Get Hired. #1 shift calendar app and social networking for nurses! Take control of your schedule by balancing work and personal life like never before. NurseGrid™ lets you take control of your career with on-the-go access to organize your work, discover new job opportunities, and manage individual events. Stay connected to nursing friends through your phone or smartwatch, and share your calendar with friends, family, and colleagues. NurseGrid is used by 1 in 8 US nurses! Every day, nurses across the country trust NurseGrid to: - Carry their work calendar everywhere they go - Swap shifts with other nurses - Compare calendars with colleagues for swaps or off-duty plans - See who they are working with before their shift - Signal availability for additional shifts, swaps, and flex-offs - Manage shift calendar at multiple worksites - Add personal calend…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are NurseGrid Nurse Shift Calendar's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NurseGrid Nurse Shift Calendar runs a light set with one background colour (#ECECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D46484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.