Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Ruuby - At-Home Beauty's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C140C bg
#65342E
#B4744C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Ruuby is Europe’s leading at-home beauty and wellness service, offering the most comprehensive range of treatments on one platform. With services available across London, Manchester, the Cotswolds, Geneva, Zurich, the South of France, Dubai and Abu Dhabi, Ruuby brings the world’s most extensive selection of beauty and wellness treatments directly to your door—whether you’re at home, at a hotel, or at the office. With over 2,000 professionally vetted experts, indulge in everything from soothing massages and bespoke blow dries to luxurious manicures, including trending Russian and BIAB styles. Experience elite facials from globally renowned brands such as Dr. Barbara Sturm, or discover exclusive protocols from cult favourites Mantle and L’Occitane. Available seven days a week, from early morning until late evening, Ruuby redefines convenience. Download the Ruuby app today and step into ef…
App details
What you can learn from Ruuby - At-Home Beauty
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Ruuby - At-Home Beauty's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ruuby - At-Home Beauty runs a dark set where the background shifts from screenshot to screenshot (first shot #4C140C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B4744C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.