Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Microsoft Outlook's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#0C6CBC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Outlook lets you bring all your email accounts and calendars in one convenient spot. Whether it’s staying on top of your inbox or scheduling the next big thing, we make it easy to be your most productive, organised and connected self. Here's what you'll love about Outlook for iOS: - Focus on the right things with our smart inbox - we help you sort between messages you need to act on straight away and everything else. - Swipe to quickly schedule, delete and archive messages. - Share your meeting availability with just a tap and easily find times to meet with others. - Find everything you're looking for, including files, contacts, and your forthcoming trips. - View and attach any file from your email, OneDrive, Dropbox, and more, without having to download them to your phone. - Open Word, Excel, or PowerPoint attachments to edit them directly in the corresponding app and attach them bac…
App details
What you can learn from Microsoft Outlook
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Microsoft Outlook's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Microsoft Outlook runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C6CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.