Sampled from 5 of 赛氪竞赛社区-大学生必备赛事加分提升神器's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#340CDC accent
#111111 text
Reading the caption text from the screenshots in your browser…
【主要功能】 发现竞赛、报名工具; 发起活动、报名管理; 创建话题、轻松问答; 分享文章、最强干货。 【产品简介】 赛氪是汇集以高校竞赛为主,高校活动、高校社区为辅的高校大学生工具、社区平台,目前围绕各类高校竞赛,赛氪为各高校专业的大学生提供了3万多项竞赛,范围涵盖了科学、工程、艺术、文体、商业等各个分支;在竞赛的深度运营基础上,我们增加了高校活动版块,提供高校线上、线下活动的发布、推广、报名、管理等完整的活动服务;为了更加完善用户体验,赛氪上线了高校社区,以问答、文章的形式提供高校各领域精英分享自己成功经验、成长历程的舞台,立志于成为中国高校学生高质量内容的生产、交流社区。 【关于赛氪】 官方网站:www.saikr.com 微信公众号:赛氪 反馈QQ群:541975455
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are 赛氪竞赛社区-大学生必备赛事加分提升神器's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 赛氪竞赛社区-大学生必备赛事加分提升神器 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #340CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.